Lead Designdawg, Creative Director, AOO Events
UNDER THE INFLUENCE:
Where We Find Design Inspiration
By Susie Perelman
Event design is about energy -- making guests feel alive and inspired. At Mosaic creating that feeling is our goal as we work with clients from coast to coast to develop unique decor concepts. In order to bring new ideas to the tabletop and beyond, we are influenced by the world around us. Sometimes we take this literally, finding ways to incorporate environmentally friendly design. Other times it's just a detail that we expand upon as we tune into and translate influences from what we see on film, on fashion runways, and in interior design. Every week we are creating totally different looks based on designs from wild and over-the-top to very formal. We see it all and were thrilled when Dave asked us to become part of the designdawg pack. Here are some great ideas from the tabletop up!
First and foremost, we want to create designs that make everyone feel great. As an industry, people come to us to create environments that exhilarate, inspire and encourage guests stay until the wee hours. It's a celebration, after all! But,this is also our business so here are ways we keep it current.
INFLUENCED BY ... COLOR TRENDS
Formal settings get a breath of fresh air when today's hottest colors are used with on-trend metallics such as our Rajistan fabric in silver and gold.
Our favorite pairings right now are metallics with shades of eggplant, sultry blues and even today's newbie on the scene - Tangerine Tango.
INFLUENCED BY ... LIGHTING
Using our Luna Collection of hanging pendant shades we enhance the environment around the table to set the mood.
To this table we added Chameleon's chairs, embroidered overlays (some of our faves are Mosaic's Bella, Stargazer or Princess Bride), glitzy chargers and crystal encrusted napkin rings for a look of romance and timeless beauty accented with a bit of bling.
INFLUENCED BY ... LIFE STYLES
A late-night lounge makes everyone feel like a jet setter.
These days no chic party is complete without one, and as you can see, lounge looks can be masculine and dramatic, or light as air. It all depends on what the client is trying to achieve with his or her event.
Incorporate sleek couches, ottomans, accent pillows and modern coffee tables to create a swanky nightclub atmosphere.
And late-night, bite-sized snacks reignite the energy to keep guests dancing until dawn.
INFLUENCED BY ... FASHION
Of course, the runways show us new colors, textures and combinations thereof. Here is a table treatment created after the classic look of Chanel.
INFLUENCED BY ... HOLLYWOOD
Last year we experienced the popularity of the Twilight Saga: Breaking Dawn and were inspired to create the look below. Many of the details in this look and others like it are influenced not only by Twilight but by successful retailers such as Anthropologie and Free People -- bringing together the unexpected pairing of upscale bohemian elements with vintage and shabby chic looks.
And then enter the film, The Hunger Games (to be released March 23) taking the Twilight look to a totally new level!
Recently we were asked to design a look for a hip, contemporary wedding proposal. We took inspiration not only from fashion designers such as Vivienne Westwood but from The Hunger Games to design an unforeseen combination of camouflage and frivolous romance.
Think Rambo meets Marie Antoinette! With the use of military-esque accessories (one man's ammo belt is another man's chair sash) and a floral arrangement that bursts with thistles, we create an unexpected environment of love and lust for this edgy couple.
Of course, not every event calls for such an edgy look! There are ways to translate some of that energy into modified looks as we did with this event. We incorporated chairs streaming with ribbons juxtaposed with a table covered in texture.
INFLUENCED BY ... THE WORLD ITSELF
We are constantly looking for ways to go green and ensure a better world for future generations. Using burlap, recyclable new-to-the-scene disposable cotton napkins from the clever folks at MyDrap, and biodegradable plates made from fallen leaves by Verterra, we give clients a way to dine in style while lessening their carbon footprint.
Recently we were asked to create this Enchanted Forest-theme Bat Mitzvah that allowed us to put our own green thumbs and hippy hearts to work. Note the tree stumps in the photo below.
At this party, we also used disposable bamboo plates and boxwood cocktail tables to meet the client's request to incorporate an Earth-friendly atmosphere. While keeping "green," we allowed the color palette to explode into a rainbow of hues to please this 13-and-under crowd.
In the end, although we are influenced by the world outside, it's what is inside that really counts -- our own intuition. Be clever, be original and be inspired. Follow your own heart and you can never go wrong.
In 2001 Susie Perelman followed her heart and founded Mosaic Linen, a national specialty linen company based in her hometown of Pittsburgh and now with a representative on the West Coast. As Mosaic grows, so does its influence in the events community. To that end, Susie recently started a nationwide charitable organization called Event Pros Take Action with industry colleagues. Find out more about Mosaic and its work by clicking here.