This year's Gatorade Athlete of the Year awards dinner and post-reception event was fueled by several new elements. Held at the Wolfgang Puck ballroom at Hollywood & Highland Center, the evening's new schedule allowed all the nominees to walk a red carpet populated by ESPN reporters. And, after the event, the winners of the awards returned to the area to be interviewed. This was also the first time that MTV filmed the awards so excitement was high!
As guests entered the ballroom, a 15-foot-high wall displayed images of the 12 nominated athletes. This later would serve as the press riser, a clever way to create an attractive backdrop for what is normally a very functional, yet unadorned, area.
AOO Events oversaw production of 36 linear feet of mid-century staging and the placement of Athlete of the Year banners per our design. The back wall of the stage was a scrim used throughout the evening for projection of both solid color and images. Dinner was catered by Wolfgang Puck Catering and all rental items were provided by Town & Country Event Rentals.
The dining tables featured a centerpiece of cream hydrangea accented with orange roses, braided Victorian branches and a Banksia shoot.
Before and after the awards, nominees and winners were available to reporters from ESPN. This new element was a wonderful addition, adding an air of high energy to the event.
Outside in the pool area, a post-awards reception was gearing up for all attendees who were later joined by the award winners. Gatorade's signature orange was woven throughout.
An illuminated table by Absolutely Fabulous. Guests could also play various games from Party Pals or have their photo taken by LA Photo Party.
We did our best to quench everyone's thirst for more Gatorade orange!
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