Tuesday, September 27, 2011

A Room with a View


To welcome an exclusive group of 80 international sales executives to the company's 10-Diamond Dinner in Los Angeles, the client asked us to find a venue with a breathtaking view. Guests were staying in the heart of the city at the Marriott LA Live and it turned out that our "room with a view" was right on property at Wolfgang Puck's WP24 on the 24th floor of the adjoining Ritz Carlton hotel.


The evening was one breath-taker after another. Our "gasp" worthy entrance was this showpiece floral incorporating the client's logo. Since this was a "Diamond Dinner" we began by covering a three-by-three-foot form of the logo with green lemon leaf and encrusting it with crystals to resemble diamonds.

We then took dozens of long-stemmed roses and hung them from the ceiling. Conversely, we created a garden of upright long-stemmed roses underneath the logo. At the base of the display we placed more roses in containers covered with green lemon leaf. The final touch was a carpet of silver votive candles and faux diamonds scattered at the base. Guests were compelled to stop at the entrance to admire this design.

It gave them a moment to catch their breath before we would take it away again in the dining area!

As I said at the beginning, the room itself overlooks a beautiful night view of the city. We didn't want guests to lose this as they sat so we created the space in such a way to ensure that every seat had a view.

We began by clearing the space of everything, starting with a blank canvas. Then we began to refill it with elements that, when all was said and done, created a space that actually looked like a special restaurant, open one night only for this group.

The dining room included three 40-inch-wide-by-24-foot-long royal tables, each seating 28 guests. They were covered with an elegant "lily pad" linen design by Wildflower Linen of black-and-white silk with three dimensional black flowers that cascaded across the tables. Placesettings included red glass chargers from BBJ Linen. Down the center, we placed large red roses in square crystal containers and added a warm glow with candles in reflective votive containers and more sparkling faux gems. The room was complete with the addition of Louis XIV clear acrylic ghost chairs from Absolutely Fabulous.



The final touch was the ceiling. We filled it with gorgeous cherry blossom branches attached to overhead chandeliers to create a canopy of light and floral.

We of course, had been holding our own breaths, hoping the client would love the effect we created. And they did! It was so seamless guests thought it was part of the restaurant's decor. In fact, the hotel actually inquired about keeping the ceiling treatment up! Now it was our turn to catch our breath. We were flattered, yet unfortunately had to inform them that the branches and blossoms were live and wouldn't last a week. At least the night lives on in our memories and that of these special attendees!

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