EVENT DESIGN IS NOT EGOCENTRIC
A great designer leaves his or her ego behind.
Too often designers and producers in creative industries such as special events or interior design think that their opinions on how things look and feel are the only ones that matter.
Sure, the client comes to us for our talent and even our signature style, but it's imperative that we listen to what the client needs and work from that point of reference. After all, we are in a customer service industry. The best use of your talent is finding that sweet spot between your design abilities and the client's personality and objective.
But as I'm a designer, and work in a visual medium, it's probably better if I stop TELLING you what I mean and SHOW you!
But as I'm a designer, and work in a visual medium, it's probably better if I stop TELLING you what I mean and SHOW you!
AN EXAMPLE
AOO Events has been the overall designer and producer of a large fund-raising event for several years. This year they asked to see a look based on jewel tones.
My personal style is modern and edgy, using more of a neutral color base with one or two complementary accent colors that pop. Jewel tones are outside my comfort zone but we kept working to get the right look they wanted. Using the tabletop centerpieces as my example you'll see that it took us several tries, but in the end we created a beautiful table with just the right blend of us and them.
My personal style is modern and edgy, using more of a neutral color base with one or two complementary accent colors that pop. Jewel tones are outside my comfort zone but we kept working to get the right look they wanted. Using the tabletop centerpieces as my example you'll see that it took us several tries, but in the end we created a beautiful table with just the right blend of us and them.
This is the look of the overall event design we created. Lighting was done in jewel tones as well in keeping with the client's wishes for an environment that felt celebratory.In fact, the word "celebrate" was in this year's event theme.
The first demo based on notes from our first meetings, and as you can, a little contemporary and edgy.
The second demo was a lot less edgy, more traditional and incorporating a lot more jewel tones with a selection of flowers that I normally wouldn't use.
The third demo. More jewel tones, more broken up pieces. We did several more demos after this.
And the final result on the table. One that made us all very happy!Click here to see #9 on my list
Click here to see #10
No comments:
Post a Comment