Wednesday, June 1, 2011

Top Ten Things to Know About Event Design: #9



LEARN TO EDIT

This is really the key to great event design.

We all want to use all our latest, greatest ideas, but there is a time and place for everything.

I'd say less is more, but it's not that simple.
Sometimes more is more!

Even then, you need to choose the elements that are right
in order to make an impact.

Ask yourself: What is right for that event, that audience, that venue?

Choose: One strong color or motif.
Use it wisely.

Go big: Try to create one BIG look rather than lots of little ones that get lost.

See if: You can carry that very simple, very strong look throughout the entire event.
For instance, the photo I show here is of a motif that went from a casual day event to a dramatic nighttime look using a few very strong elements of color, shape and texture.

And then: Apply the Coco Chanel theory about accessories -- when you've put your ideas down on paper, take one away.
This will help you learn how to hone in on one great look!

To see #10 of my Top 10 list, click here

1 comment:

Tahira Endean said...

Love this. We just had an event that evolved and edited and with 4,000 guests the big definiteky had to work! Great reminder...