Thursday, June 16, 2011

Anatomy of an Event: Stage Treatment

Design inspiration is everywhere!

If you've been hanging with the pack of designdawgs lately, you'd be aware that No. 10 of my Top 10 Things to Know About Event Design is that inspiration is everywhere -- architecture, interiors, fabric, super market shelves, car washes, etc. I'm happy to be able to now give you a perfect example of this!

For the 100th Anniversary of Naval Aviation on the USS Midway in San Diego, I presented a design proposal that naturally contained a treatment for the main stage.


But when I actually sat in the space -- which was a hangar bay on the aircraft carrier, what I'd proposed didn't feel right. I asked the clients if I could redesign it. I kicked some ideas around but nothing seemed to stick. Then, while in Palm Springs on New Year's Eve Day I saw the building that's in the photo above. I took out my camera and snapped this shot.




Two days later, this rendering was born. The client immediately loved it. I knew I had designed a bigger stage than my original quote and the cost was way more, but I couldn't change my pricing. Working with Ruben Sierra, production manager of AOO Events, we found ways to make it work.


The final stage. That's Dan Fouts, a former All-American quarterback with the San Diego Chargers, on stage as emcee. You can clearly see the influence of the lines of that building in Palm Springs!

Moral of the story -- be aware, be open to inspiration, and always have your camera charged and ready to go!

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