After parties are more than after thoughts. They are another opportunity for clients to extend their brand and create a further connection with their audience. And in this case, it was a chance for Los Angeles to show off another facet of its new entertainment complex, LA Live.
Following an awards lunch at the J.W. Marriott (see my last blog post for more on that), Pulse 220 and AOO Events got right to work finishing the setup for an after-party to be attended by the same guests. It was held at the rooftop pool of the city's new Ritz Carlton at LA Live. This space is a fantastic outdoor venue which features a gorgeous view of the city that impresses both native Angelenos and out-of-town guests!
As you can see, the rooftop space at the Ritz-Carlton Los Angeles at LA Live is instant drama even before one flower or table goes in which was perfect for this event. We had a limited decor budget for the 150-person event. To make this work, we took what was there already and enhanced it. Here is the result:
During the site inspection the first thing I noticed was a building in the middle of the space tiled in all-white. Something like that makes me drool thinking of the possibilities! I knew instantly what I wanted to do. Working with Nate at Lighten Up, I designed a look that would make the building look like a present wrapped in the same orange as the client's logo. This effect was created from three light instruments with a specific architectural gobo and a split gel of amber and orange.
To make the warm tones of the orange building pop even more, all the surrounding colors were done in cool blue tones. Logos were placed in areas that were prominent but didn't send an "in-your-face" signal.
Color was also part of the design and the branding and the client's logo color is fantastic to design with. Here it is in a floral piece -- orange roses and mums created in a high-style pattern in modern white vases.
The high "sharing" tables we brought in featured mirrored tops which we branded with the client's logo in a vinyl applique. The Panton stools from Town and Country Event Rentals were perfect for the modern aesthetics of the location. Pops of orange were provided by flowers on the tables.
If I do say so myself, I really loved this look! More important, I love that we achieved such a big look with a limited decor budget. And to do that, we simply enhanced what was there rather than trying to "transform" the space into something it's not. This photo is another example of that. The sharing tables you see were rented, but the stools were from the hotel bar as were the lighted tables and buffets. All we did to make them fit the design was to change the lighting color to support the event scheme.