Setting a Trend: It's About Finding the Right Hook-ah

Here is an interactive element that we’ve been using and that guests have been falling for hookah, line and sinkah! Of course it has to be the right event and the right client, but the hookah is a unique detail that is wildly popular with guests. All night long the hookah area is filled with people smoking, laughing and bonding. And it’s something they always remember and talk about the following day.

Actually, the first time we used it we weren’t sure what the reaction would be. It was a sixties theme. Our client was very excited about creating a hookah area and knew her guests would love it. But still, we were a little concerned that the introduction of tobacco at an event (and all that goes with what it could represent to different people) might be met the wrong way. But in this case, it was just the opposite! Of course, it can only be done in an outdoor area.

As you can see from these photos, the guests loved the hookah. We made sure to have an attendant who stayed with the hookah all night as the device requires the right mix of charcoal (heat), flavored tobaccos and water. Also, this person was able to tell them how to use the hookah, change the tobacco and also give people their own personal mouthpiece (a very important detail).


And recently we used a hookah again at the Bohemian night at the Miramonte Resort and Spa. Like the sixties event, the hookah fit beautifully with the theme.

Note: each time we bring in a hookah, we always buy it new. No one likes a hookah that’s been around the block too many times!