Build It and They Will Come

Faustino and Eric are buffing out the frame that was built to house the TV.

The woodworking frame is done. This is before the zebrawood laminate was installed.

One of the most successful things I've done to set AOO Events apart from other event design and production firms is to take the time and money to create a fully equipped workshop run by a team of talented carpenters, builders and designers. With this in place we can create a unique, custom look for each event as well as easily augment rental items with a custom piece or pieces.

Here, we created a 10-by-10-foot booth to market AOO Events at a recent show attended by prospective clients. The photos above show the construction process and below is the final product.

This photo was taken during setup and unfortunately the lighting wasn't great. But it gives a general idea of the booth design. The zebra wood TV kiosk stands about 10 feet tall and is framed with metal circle frames.

My inspiration for this look was an ad (see below) in an interior design magazine that featured a neutral color palette set in front of a wall that was “textured” with wrought-iron circular designs. We put our own spin on it in the warehouse with small shelves on which to display promotional material and décor. The look was warm and inviting. We didn't want it to say “sell;” we wanted to drive traffic to us with a relaxed, laid-back feeling and chic design.

Some of the details.

My philosophy behind booth design is to be stylish yet without making a statement about one design or another. In this way, we can better talk to people about their event vision while still conveying our own quality, capabilities and style.