Friday, June 5, 2009

All The Stage is a World


Stage treatments. Just as the writer faces a blank page and is faced with all the possibilities of how it can be filled, so do designers look at a stage. Of course, we also have parameters of budget, logistics, use (will it be used just by speakers, by speakers and entertainment, and so forth).

But this stage treatment came with a little added pressure -- it was for the International Interior Design Association annual awards at the Century City Hyatt. It had to be creative, stylish and worthy of its audience.

The end result was a stage design inspired by the design work of Jonathan Adler with repeated textures and bold colorful patterns. I’m most proud of this stage because when I showed them the first rendering they loved it and that was it. And that is not an easy thing for a committee of interior designers to have no objections!

The stage was stylized yet not corporate. The LED up-lighting allowed us a lot of flexibility in building looks for the show. Here is another color variation of it.


On the tables, Zaid from AOO created an explosion of hot pink and orange floral on a bed of clear crushed glass. Again, using the style of Jonathan Adler as inspiration, the flowers were presented in round, flat white "pods" that were actually plastic. Using this material gave us the ability to create a more stylized piece and we didn’t care when they all walked with the guests at the end of the night! Here's a quick snap we got before the tables and lighting were set.



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