Branding the 13/13 Event

Personal branding is all the rage now, from Facebook to Bar Mitzvahs. We worked on this Detroit bar mitzvah with producer StarTrax (the social division of Pulse220) and they have long been branding social events. As the event designer, AOO Events implemented the branding in as many creative ways possible.
Because the birthday boy loved hip hop, the event was branded with a diamond shaped logo with the numbers 13/13. The look married nicely with the upscale lounge/dance floor area and bling shopping lane we created.

A detail shot of it on a cocktail table.

The projection screen on stage was the perfect canvas for the logo.

And it was used here as well on the fog projection wall that was the entranceway into the lounge.