I know we all like to pay attention to the details that are at the event, the ones that we think the guests will remember the most. And rightly so. However, the entrance into an event must also be given important consideration. It truly is like an invitation -- it sets the tone and is yet another branding opportunity.
In the case of the G Lounge, created for Gatorade at Super Bowl this year to promote the company's launch of "G," we created this entrance completely on site. The metallic luan is easily bent and we simply attached it to the existing metal facade. The best part about this was that even people who were not going to the lounge were introduced to the new G logo.