Making an Entrance

I believe in the importance of a grand entrance. It sets the tone for the event and creates anticipation of what is to come.

Here are four entrances recently designed by AOO Events.

THE WILD AISLE

For this final night event for a cosmetics firm, we used a leopard-patterned carpet which told guests in no uncertain terms that they were in for something different! The look was finished off with large sprays of yellow orchids in urns.

HOLLYWOOD SHUFFLE

Here we did a spin on the old red-carpet-lined-with-paparazzi entrance by creating a stylized scrim that gave the illusion of media. This is a great way to create a more contemporary feeling and leaves more of the budget for what goes on inside the event.


MAKE A STATEMENT

Often, an entrance is your first chance to brand a product, relay a message or convey the event’s purpose. For the Gatorade G2 Lounge at Super Bowl this year, we designed an entrance that did all three. The logo was large and centrally located, plasma screens on either side sent the message that this was a media event and, most importantly, we created a long hallway that immediately focused the guests’ attention on the product being launched – a wall of colorful G2 waters.


THE CLASSIC

Ah, the red carpet. Simple, elegant and well, classic. I guess you could say that the reason it’s done so often is because it looks great and never fails to make the guest (or guests) of honor feel like a movie star.