After next week you may hear a little twang in my voice!
I am touring the Lone Star State, beginning with Dallas, then onto Austin, ending in San Antonio. The topic I am speaking on is Event Alchemy: Turning Intangible Concepts into Event Marketing, something that I think we all can understand.
Event Alchemy: The art of transforming an empty room into an event.
From the moment we meet with clients, the sales process begins…but what are we really selling? We say it’s an event, but until it actually happens we are selling the invisible. Along the way both inspiration and strategy will be used to create the best event possible. This session breaks down this process further in order to make the intangible tangible.
Join us in any of these cities and discover how to manage the sale, the follow up, the team, the proposal and what happens on site in ways that make your business stronger and more profitable while making the client happier and more likely to be repeat business. Get tips on selling customer service, and adding value the event, your business and the event’s bottom line. Pitches, angles, presentations … it’s all invisible, but this session promises to reveal the secrets behind successful sales and concrete event design
I'm looking forward to my tour of Texas! Below are a few examples of alchemy -- the art turning common objects into gold, in this case, empty rooms into events!
Hope I see y'all all soon.
Monday, May 20
6 p.m. - 9 p.m.
Hosted by: ISES Dallas Chapter
Tuesday, May 21
6 p.m. - 9 p.m.
Venue: Chateau Bellevue
Hosted by: ISES Austin Chapter
Wednesday, May 22
5 p.m. - 10 p.m.
Venue: Granberry Hills
Michael Buble on stage at the Heart Foundation Gala at the Palladium in Hollywood, California.
The Hilton, Austin, Texas, for a corporate holiday celebration.
The Tenors on stage at the Dream Foundation Gala.
A royal purple lounge, one of the guest seating areas at the Pacific Pride Foundation
event in Santa Barbara, California.